The infrastructure is the brand: why technical SEO outweighs "AI hacks"
A source-bounded look at Google does not prioritize AI schema or LLM.txt files for inclusion in AI overviews
Citation Systems
5 posts
What the Ahrefs schema study actually says about AI citations
A widely shared study did not prove structure is dead. It showed that bolting schema onto a weak page will not buy citations, which was never the claim worth defending.
Yelp is now a required AI local discovery layer
Yelp and local directories do not replace the owned source of truth, but they shape whether AI engines can corroborate it.
Single-platform AI visibility is a false signal
A clean answer on one AI platform can hide conflicting identity records, lost history, and credential borrowing on another.
Page-one rankings do not guarantee AI summary visibility
Page-one rankings no longer guarantee AI visibility when answer engines cannot reconcile a business across readable source layers.